Every business wants to get more value out of the traffic it already receives. Boosting your conversion rate is one of the smartest ways to do that. Imagine spending the same on ads, getting the same number of visitors — but turning more of them into leads or customers. That’s what conversion rate optimization (CRO) is all about.
In this post, we’ll walk through 26 practical ways to increase your conversion rate — plus some longer-term strategies to sustain growth.
Why Improving Your Conversion Rate Matters
A higher conversion rate means you’re doing more with what you already have. Let’s say you spend €10,000 on paid traffic at a cost of €5 per click — that’s 2,000 clicks. If your landing page converts at 2%, you get 40 leads; that means a cost per lead of €250. If you lift the conversion rate to 5% (with the same spend and clicks), you’ll get 100 leads — cost per lead drops to €100.
Small changes in conversion rate can deliver huge ROI.
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26 Ways to Increase Conversion Rates
Here are 26 tactics you can start testing on your site or landing page:
Highlight your Unique Value Proposition (UVP) above the fold
Make it clear within seconds what you offer and why you’re different.
Use compelling and clear Calls to Action (CTAs)
A vague “Submit” or “Sign up” won’t cut it. Be specific, action-oriented and make visible what happens next.
Establish trust through social proof and testimonials
Reviews, case studies, trust seals — they increase confidence and lower hesitation.
Keep the design simple — avoid distractions
Every extra link, button or visual element that doesn’t lead toward conversion adds friction.
Capture attention with standout visuals
Images impact decisions faster than text. Use people looking toward your CTA or product in action.
Improve page load speed
Slow pages kill conversions. Users are more likely to bounce if a site takes too long to load.
Ensure responsive design for all devices
You don’t know whether visitors are on desktop, tablet or mobile — make the experience seamless.
Boost mobile conversion rates by designing with mobile in mind
Prioritize key copy, CTAs and visuals for smaller screens. Mobile users have less patience.
Align landing page messaging with your ad copy (message match)
The promise in your ad must match what’s delivered on your page. Otherwise you lose trust.
Use visual hierarchy to guide the visitor’s eyes
Place your most important elements where visitors naturally look; use size, contrast, left-alignment.
Enhance interactions with AI chatbot technology
Chatbots can engage, nudge conversions, gather info and personalize experiences.
Customize the journey for each visitor segment
Different users have different motivations. Use persona data and segments to personalize.
Continuously experiment with A/B testing
Test headlines, visuals, CTAs, layouts. Data beats guesswork.
Offer multiple payment options
For purchase flows, more choice = less friction. Don’t force a payment method.
Create a sense of genuine urgency
Time-limited offers or limited spots can motivate action — just make it real.
Enhance value with upsells and cross-sells
Once someone’s converting, give them options to upgrade or add relevant extras — but keep it focused.
Ensure your analytics are properly configured
If you’re not measuring accurately, you won’t know what’s working or not.
Implement pop-ups (the right way)
Pop-ups can convert — but they need to add value, not annoy. Use them with care (e.g., exit-intent offers).
Use colour psychology and design for user action
Colour choices affect perception; CTAs need to pop via contrast and clear design.
Use contrasting colours for your CTAs
The button should stand out visually from the rest of the page, while still fitting your brand.
Experiment with number of form fields
The shorter the form (when practical), the fewer drop-offs. Every extra field adds friction.
Optimize the overall form submission experience
Use techniques like step-by-step forms (breadcrumbs) to make large forms feel less overwhelming.
Showcase security and trust, especially around payments
Having visible SSL, trust badges, safe payment logos builds confidence and reduces abandonment.
Trigger some FOMO (fear of missing out)
Whether stock is limited or spots are closing, showing what users might miss can push action.
Test “win-back” tactics like exit-intent popups
Visitors who are about to leave can still be converted if you present timely offers or opt-ins.
Deliver dynamic content based on user demographics or behaviour
Show different messages/offers based on who’s visiting or how they found you — personalization matters.
Long-Term Strategies to Boost Sales Beyond the Landing Page
Conversion optimization doesn’t stop when someone hits a thank you page or makes a purchase. Here are longer-term plays:
Don’t ignore your “thank you” pages — once someone has converted, you have their attention. Offer next steps: resources, social follow, referral.
Build repeatable pipelines for traffic acquisition (both organic and paid). Use data, refine your message, reuse what works.
Nurture leads via email marketing and automation. Capture leads, then guide them through value, trust, and conversion.
Create a community around your offering. Users who engage, share and advocate build social proof, lead referrals, and defend your brand.
Unlock partnerships and collaborations to extend reach. Team up with complementary brands.
Run retargeting campaigns for visitors who didn’t convert the first time. Keep your brand top-of-mind and match their intent.
Conclusion
Improving your conversion rate doesn’t have to be complicated. Start with the fundamentals: clarify your offer, remove friction, build trust, test smartly. Then layer on design, personalization, and longer-term nurture strategies.
Pick a few of the tactics above, run your tests, measure the results — iterate and improve. Over time, your conversion rate will rise, your cost per acquisition will fall, and you’ll get more value from your existing traffic.
Call to Action
Ready to improve your conversion rate? Start with one change this week: simplify your headline or test a new CTA button. Then let the data guide you.
If you’re looking for tools, templates or help to build and test landing pages, drop me a line — I’d love to explore how we can optimise your conversion path together.