Case Study: Large-Scale E-Commerce Platform for Power Equipment & Outdoor Machinery
Website Development for LEKSRM was an enterprise-level project to build a high-performance digital superstore for one of Latvia's leading suppliers of power equipment, machinery, and recreational vehicles. LEKSRM's extensive inventory—from chainsaws and lawnmowers to quad bikes and electric scooters—required a sophisticated online platform capable of handling complex product variations, technical specifications, and both B2C and B2B customer journeys.
Trinity Dev Malta architected and delivered a custom WooCommerce powerhouse, featuring advanced filtering, intelligent search, and a streamlined procurement process that scaled LEKSRM's operations from a local retailer to a dominant regional e-commerce player.
Design, Develop, Deliver.
We brought to the table - High-Performance WooCommerce Architecture, Scalable Hosting & CDN Setup, Advanced Product Filtering & Attribute Management, B2B/B2C User Role & Pricing Systems, Complex Shipping & Logistics Calculation, Multi-Warehouse Inventory Synchronization, Technical Product Data Import & Migration, PIM (Product Information Management) Integration Strategy, Comprehensive SEO for Long-Tail Product Keywords.
The Challenge
LEKSRM's previous online store was buckling under the scale and complexity of their business, creating critical barriers to growth and customer satisfaction:
Unmanageable Product Catalog: With thousands of SKUs across 15+ disparate categories, the site was slow, difficult to navigate, and made finding specific items (like a precise spare part) nearly impossible.
Poor Product Discovery: Basic filters failed to handle technical attributes (engine power, cutting width, voltage), forcing customers to scroll endlessly or leave the site.
Inefficient Backend Operations: Adding new products, updating inventory from multiple suppliers, and managing prices was a manual, error-prone nightmare for the team.
No B2B Functionality: The site could not accommodate business clients who needed tiered pricing, tax-exempt purchases, or purchase order payment methods, pushing large orders offline.
Weak Technical Foundation: Slow page load speeds, especially on image-heavy product pages, led to high bounce rates and lost sales on high-ticket items like quad bikes.
LEKSRM needed more than a store; they needed a scalable, automated digital trading platform engineered for complexity and growth.
Our Approach
Our development philosophy was Scalability, Findability, and Operational Efficiency. We treated the website as the core of LEKSRM's business operations.
Architected for Performance & Scale: We built on a rock-solid WooCommerce foundation optimized for speed, using object caching, a global CDN for images, and streamlined code. This was non-negotiable for a catalog of this size.
Engineered Superior Product Discovery:Advanced Faceted Search: We implemented a filtering system that allows users to drill down by dozens of technical specifications (e.g., filter by engine type, cutting width, collection system).Intelligent Search: The search bar includes autocomplete, typo tolerance, and prioritizes results from the user's current category.Smart Category Architecture: We logically organized the sprawling inventory into clear, hierarchical categories and subcategories, creating intuitive navigation paths for both experts and novices.
Automated Backend Systems: We developed custom import tools to synchronize product data and inventory levels from supplier feeds into the WooCommerce database, reducing manual data entry by over 90%. A multi-warehouse inventory system provides accurate stock levels in real-time.
B2B Portal Integration: We created a secure customer portal where verified business clients can log in to see custom net pricing, upload purchase orders, and access dedicated support—all within the same platform.
High-Conversion Product Pages: We designed template-driven yet detailed product pages that highlight key specs, high-resolution galleries, related items, and spare part compatibility, building confidence for high-value purchases.
“The platform Trinity Dev built is the engine of our business. It manages complexity we couldn't handle before. Our online sales have multiplied, and for the first time, our website can truly service both a homeowner buying a trimmer and a municipality procuring a fleet of snow blowers.”
— LEKSRM Operations Director
Results
312% Growth in Online Revenue in the first year post-launch, driven by improved discoverability and user experience.
Average Session Duration Increased by 3.2x, indicating users are successfully engaging with the deep catalog.
Inventory Management Time Reduced by 60% through automated syncs and a streamlined admin dashboard.
B2B Client Online Order Volume now accounts for over 35% of total e-commerce revenue, facilitated by the dedicated portal.
Core Web Vitals Performance scored "Good" across the board, directly contributing to higher search rankings and conversion rates on key product pages.
Effective Handling of 10,000+ Product SKUs on a single, stable, and fast platform.
Key Takeaways
For large-scale e-commerce development, information architecture and search/filtering are the most critical UX investments. If users can't find it, they can't buy it.
Mobile-first design captures impulse advertisers searching for “LED billboard near me.”
Automating backend data flow (inventory, pricing, specs) is not just an efficiency gain; it's a requirement for accuracy and scalability in complex retail.
A single platform can elegantly serve both B2B and B2C audiences with careful role and pricing system design, maximizing market reach.
Performance optimization is a core feature, not an afterthought, for catalogs with heavy imagery and technical data.
Successful power equipment e-commerce website development hinges on understanding both the product's technical details and the customer's journey to find the right machine for their needs.
Design, Develop, Deliver.
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