Case Study: MGPMETALS – Industrial Manufacturing & Construction Corporate Website
Website Development for MGPMETALS was an enterprise-level project to build a digital cornerstone for a leading metal construction and manufacturing company serving the European market. Specializing in large-scale industrial buildings, warehouses, and complex steel structures, MGPMETALS required a website that reflected their engineering precision, showcased their vast project portfolio, and generated qualified leads from serious B2B clients.
Trinity Dev Malta engineered a robust, performance-driven corporate website that combines industrial strength aesthetics with clear conversion pathways, positioning MGPMETALS as a trusted partner for major construction projects.
Industry
Industrial Manufacturing / Construction & Engineering / B2B
Location
Latvia
Website
Design, Develop, Deliver.
We brought to the table - Corporate-Grade WordPress Development, Heavy Project Portfolio System with Filtering, Multilingual Architecture (LV/EN/RU), Technical Document & Certification Management, Advanced Inquiry Forms for Project Specifications, Integration with CAD/BIM Workflow Visualization, Industry-Specific SEO for "metal constructions" & "steel buildings", Scalable Media Hosting for High-Resolution Project Galleries.
The Challenge
MGPMETALS' previous online presence was a static brochure that failed to communicate the scale, technical complexity, and trustworthiness required to win multi-million euro contracts. Specific pain points included:
Inadequate Project Showcase: A simple image gallery could not convey the scope, specifications, or custom engineering solutions behind their large-scale projects, which are the primary evidence of capability.
Weak Lead Qualification: Inquiry forms were generic ("Contact Us"), attracting unqualified leads and wasting sales engineering time on projects outside their scope or budget.
Missing Authority Signals: The website did not prominently display industry certifications (EN 1090, ISO), welding qualifications, or detailed company capabilities—critical information for professional buyers.
Poor Technical Communication: The site failed to explain complex processes (design, fabrication, installation) in a clear, visually engaging way that would educate potential clients and build confidence.
Lack of Multilingual Reach: Operating across the EU, the site needed to professionally address clients in their native languages (Latvian, English, Russian) without diluting the technical message.
MGPMETALS needed a digital proposal platform—a site that could pre-qualify clients, demonstrate unparalleled expertise, and start the sales conversation with credibility already established.
Our Approach
Our strategy was built on Demonstrated Competence, Technical Transparency, and Qualified Lead Generation. We built the website as a virtual project gallery and technical specification sheet.
Industrial-Strength Information Architecture: We structured the site around the B2B client's decision-making process: Capabilities → Project Evidence → Technical Specifications → Initiate Contact. Navigation is logical and professional.
Capabilities & Process Visualization: We created dedicated sections that go beyond a service list. Using diagrams, timelines, and photos from the factory floor, we visually explain their end-to-end process: from design & engineering to fabrication, coating, and on-site installation.
High-Value Lead Capture Engine: We replaced generic forms with project-specific inquiry forms. For example, on the "Industrial Buildings" service page, the form includes fields for Estimated Project Budget, Required Square Meters, Timeline, and Blueprint Upload. This ensures only serious, prepared inquiries reach the sales team.
Trust & Certification Hub: A dedicated "Quality & Certifications" page acts as a trust center, showcasing their EN 1090 certificates, welding procedures, quality control processes, and partner logos, which is essential for tenders and professional procurement.
Performance-Optimized for Heavy Media: The site is engineered to load quickly despite extensive use of high-resolution images and technical drawings, using lazy loading, next-gen image formats, and a robust hosting infrastructure.
“The website Trinity Dev built is now our frontline sales tool for international clients. It showcases our engineering capability in a way a brochure never could. The detailed project presentations and structured inquiries have significantly raised the quality of leads we receive from the website.”
— MGPMETALS Project Development Manager Team
Results
42% Increase in Qualified Project Inquiries from the website, with leads providing detailed specifications upfront.
Project Portfolio Becomes Key Sales Asset: The sales team reports using the website's project pages directly in client presentations and tender submissions.
Enhanced International Reach through the professional multilingual implementation, leading to a 25% increase in web traffic from target EU countries.”
Reduced Time in Pre-Qualification Calls by an estimated 50%, as clients now self-educate via the detailed process and certification pages.
Strong Organic Visibility for key industrial terms like "steel structure fabrication," "industrial building manufacturer EU," and "metal construction company."
Key Takeaways
For industrial B2B websites, the project portfolio is the core. It must be searchable, detailed, and treated as a collection of evidence, not just pictures..
Inquiry forms must be as specialized as the services offered. Capturing project details upfront is critical for lead qualification in long sales cycles.
Displaying certifications and technical standards is a fundamental trust signal in regulated industries like construction and manufacturing.
Multilingual support is not a luxury but a necessity for companies targeting the EU market, and it must be implemented at a professional level.
A successful industrial manufacturing website development project bridges the gap between complex engineering and clear business value communication.
Design, Develop, Deliver.
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