Case Study: ALPA.C – B2B Consulting & Document Marketplace Website for ISO Standards
Website Development for ALPA.C was a strategic project focused on building a credible and lead-generating platform for a consultancy specializing in ISO management systems and workplace safety documentation. ALPA.C operates in a high-trust B2B niche, selling both expert consulting services and a marketplace of pre-made documents. This required a website that could convincingly sell intangible expertise, showcase tangible document products, and convert visitors seeking certification into qualified leads.
Trinity Dev Malta delivered a professional, dual-purpose platform that effectively communicates authority, simplifies the discovery of complex services, and drives conversions through clear value propositions.
Design, Develop, Deliver.
We brought to the table - Service & Product (Document) Catalog Architecture, Authority-Building Content Strategy, Client Testimonial & Trust Signal Integration, Clear Service Funnel for Consulting Inquiries, Local SEO for "ISO konsultācijas" & "darba aizsardzības dokumenti," Responsive Design for Professional Users.
The Challenge
ALPA.C's challenge was to digitally represent a business that sells both high-value consultancy (an intangible service based on trust) and standardized document products (a tangible offering). Their previous online presence struggled with:
Communicating Intangible Expertise: It was difficult to convey the deep expertise, reliability, and process behind their ISO consulting services online, making it hard to justify premium fees to new prospects.
Confusing Hybrid Model: The website did not clearly distinguish between the path to purchasing a ready-made document and the path to engaging in a full consulting project, creating a disjointed user experience.
Weak Social Proof for a Trust-Based Service: In a field where case studies and testimonials are critical, the site lacked powerful, detailed social proof from recognizable clients to overcome the inherent skepticism of new buyers.
Ineffective Lead Qualification: Inquiry forms were generic, failing to segment leads between those needing a simple document and those requiring complex, multi-month consulting engagements.
Undermined Authority: Despite years of experience ("Kopš 2011"), the website's design and content did not powerfully establish ALPA.C as the definitive authority in the Latvian market for ISO and safety documentation.
ALPA.C needed a digital credibility engine—a site that functions as both a trustworthy advisor and an efficient storefront for their specialized knowledge products.
Our Approach
Our strategy was built on Establishing Authority, Clarifying Offerings, and Building Trust. We structured the site to immediately address the professional visitor's need for confidence and clarity.
Dual-Path Information Architecture: We designed clear, separate user journeys:The Product Path: For "Dokumentu tirdzība" (Document Sales). This section functions as a searchable catalog or marketplace where businesses can find and purchase specific, pre-made templates.The Service Path: For "ISO pārvaldības sistēmu konsultācijas" and "Darba aizsardzība." These are service landing pages that detail their consultancy process, benefits, and include structured inquiry forms for complex projects.
Authority-Branding Through Data & Proof: We prominently featured their key credibility metrics:Experience: "Palīdzam kopš 2011" (Helping since 2011).Scale: "12 Sagatavotu dokumentu" and "150 Uzņēmumu ieviestas sistēmas" as tangible proof of their work volume and client trust.Expertise Pillars: Defined their core values ("Ekspertīze," "Uzticamība," "Praktiski risinājumi," "Individuāla pieeja") to frame their brand promise.
High-Impact Social Proof Integration: We gave testimonials a central role, showcasing them with client names, company names (e.g., SIA "ARSAVA"), and specific quotes about successful certifications. This provides the third-party validation essential for closing high-value consulting deals.
Structured Lead Capture for Services: For consulting pages, we implemented inquiry forms designed to qualify leads by asking about company size, industry, specific ISO standard of interest (e.g., ISO 9001, 14001), and project timeline.
Content Focused on Client Pain Points: Website copy directly addresses client anxieties ("Gatavi sakārtot jūsu dokumentus?"), emphasizes practical solutions over theory, and positions ALPA.C as the partner that ensures certification passes "raiti un veiksmīgi" (smoothly and successfully).
“Trinity Dev built us a website that truly reflects our dual role as consultants and document providers. The clear structure helps clients immediately find what they need, and the strong presentation of our experience and client results has significantly increased the quality and trust level of incoming inquiries.”
— ALPA.C Management
Results
Increased Conversion Rate for Consulting Inquiries due to better-qualified leads generated through service-specific forms and reinforced trust signals.
Clear Segmentation of Client Intent: The website now effectively routes DIY clients to the document store and project-based clients to the consulting pages, improving operational efficiency.
Enhanced Perceived Value & Authority: The professional presentation of experience, metrics, and client testimonials allows ALPA.C to command appropriate fees for their expert services.
Strong Foundation for Organic Growth in a Niche B2B Sector through targeted SEO for specific ISO and safety documentation terms.
Streamlined Sales Process: The sales team spends less time explaining basic service differentiations and more time on deep consultation, as the website pre-educates prospects.
Key Takeaways
Websites for hybrid service/product businesses must architect separate, clear user funnels. Confusing the two paths damages conversion for both offerings.
In B2B consulting, social proof is not a feature; it is the core content. Detailed testimonials with client names are more valuable than any marketing copy.
Quantifiable proof points (years in business, clients served, documents delivered) are critical for establishing credibility in expertise-driven fields..
Inquiry forms for complex services must pre-qualify by asking specific, project-related questions to separate serious buyers from general inquiries.
A successful consulting and professional services website must first build unwavering trust before it can effectively generate a lead.
Design, Develop, Deliver.
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