Case Study: Filtru Serviss – Modernizing a Water Filter Business With a Clean, Conversion-Focused Website
Filtru Serviss is a Latvian water filtration company specializing in household and commercial filtration systems, maintenance, and installation services. Their previous website lacked modern design, clear structure, and strong lead-generation capabilities — making it difficult for customers to understand the product range and submit service requests.
Trinity Dev redesigned and rebuilt the entire website, creating a modern, trustworthy, and easy-to-navigate platform that simplifies product discovery, boosts service inquiries, and strengthens the brand’s online presence.
Design, Develop, Deliver.
We brought to the table - Complete website redesign, Custom UX/UI aligned with the water filtration industry, Clear service structure and product presentation, Faster performance and improved user experience, Professional, trustworthy brand feel, On-site SEO optimization, Mobile-first responsive design
The Challenge
The old Filtru Serviss website faced several issues that limited sales and customer inquiries:
Outdated design that didn’t reflect the professionalism of the company
Hard-to-navigate layout, making it difficult for users to find the right filter or service
Poor SEO structure, leading to weak visibility in Google
Lack of trust-building elements such as product descriptions, benefits, and brand clarity
No clear CTAs guiding visitors toward service requests or consultations
Filtru Serviss needed a modern website that presented their technical expertise clearly and professionally while making it easy for customers to understand what they need and contact the team.
Our Approach
We created a fresh, water-themed design featuring clean blues and white tones, soft shapes, and a clarity-focused layout. The typography emphasizes trust, while the overall structure is service- and product-oriented. This modern design visually communicates purity, quality, and professionalism, reflecting the core values of a water filtration company.
The website is organized to help customers easily browse filtration products, explore installation options, understand maintenance offerings, and request assistance. Clear sections and simplified navigation make the site intuitive, ensuring visitors can find the information they need quickly and efficiently.
We implemented a conversion-focused layout with strong call-to-action buttons, contact forms, benefits-focused sections, and explanations of brand value, turning visitors into customers more effectively. On-site SEO best practices were applied, including optimized headings and metadata, descriptive product content, improved internal linking, faster page speed, and structured content, ensuring long-term visibility in search engines.
The results include a modern, professional website with improved navigation, higher conversion rates, clearer product and service presentation, stronger trust through design, and better Google visibility.
“We are very satisfied with the new Filtru Serviss website. The design looks modern, clean, and professional. Customers can now find what they need more quickly, and we receive more inquiries than before. A very positive experience working with Trinity Dev.”
— Filtru Serviss Team
Results
Modern and professional-looking website
Improved navigation and user experience
Higher conversion rate for contact requests
Clearer product/service presentation
Stronger trust through better design & branding
Improved Google visibility through SEO optimization
Key Takeaways
A clean, well-structured website dramatically improves service-based businesses
Industry-specific design helps build trust and professionalism
Conversion pathways increase inquiries without needing additional marketing spend
On-site SEO ensures long-term visibility in local search results
Design, Develop, Deliver.
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