Case Study: Medību Apģērbi – Modern E-commerce Store for Hunting Equipment
MedibuApgerbi.lv is a Latvian online store specializing in hunting clothing, gear, and accessories. Their product range includes jackets, boots, camouflage wear, thermal layers, backpacks, knives, optics, and essential equipment for both amateur and professional hunters.
The business needed a modern, structured, and high-performing online store that reflects the outdoor/hunting lifestyle, improves usability, and helps customers quickly find the right products.
Trinity Dev developed a fully custom e-commerce website with a rugged outdoor design theme, improved navigation, and optimized buying flow—resulting in higher engagement and increased sales.
Design, Develop, Deliver.
We brought to the table - Full custom UX/UI design tailored for the hunting/outdoor niche, Complete e-commerce functionality, Optimized product categories & filtering, Clear product pages with specifications, images, and variations, Mobile-first responsive development, On-site SEO, metadata optimization, speed improvements, Easy checkout experience, Brand aesthetic aligned with a nature and adventure feel
The Challenge
Before the redesign, the store had several issues:
Outdated design and weak visual identity
Hard-to-use product categories and filters
Confusing navigation for new customers
No clear product presentation (specs, sizes, materials)
Limited conversion optimization
Slow performance and poor mobile experience
To grow sales and expand the customer base, Medību Apģērbi needed a website that was faster, clearer, and more aligned with the outdoor lifestyle.
Our Approach
We developed a strong outdoor-themed visual identity using earthy colors, bold typography, and realistic nature imagery. This instantly conveys trust, durability, and high performance while strengthening the brand’s connection to the outdoors.
The product catalog was reorganized into clear and intuitive categories, making it easier for customers to navigate. This structured approach helps users quickly find hunting clothing, footwear, camouflage gear, backpacks, optics, and seasonal products.
Product pages were enhanced with detailed descriptions, technical specifications, size guidance, multiple high-quality images, and clear calls to action. These improvements significantly increase buyer confidence and support better decision-making.
We optimized the entire e-commerce flow by simplifying the add-to-cart process, improving cart visibility, and refining the checkout steps. Combined with strong SEO and performance enhancements, the store now loads faster, ranks better, and converts more effectively.
“Our new online store looks excellent and works perfectly. Customers can now easily browse our catalog, and we’ve seen a noticeable increase in orders. Great teamwork and communication!”
— Medību Apģērbi Team
Results
Strong, modern e-commerce visual identity
Clear product navigation and improved filtering
Increased user engagement and longer session time
Higher conversion rates thanks to simplified checkout
More professional and trustworthy brand perception
Improved performance and SEO foundation
Key Takeaways
Proper product structure is crucial for equipment-heavy stores
Outdoor-themed design helps build brand authenticity
High-quality product presentations directly improve conversions
Speed and mobile optimization are essential for modern buyers
SEO fundamentals create long-term benefits for niche stores
Design, Develop, Deliver.
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