Case Study: Silenieki – Modernizing the Online Presence for a Canned Food Trade Business
Silenieki is a Latvian company specializing in the trade of canned foods, offering high-quality products to retailers and distributors across the region. Their old website lacked modern design, clear product presentation, and effective communication of their trade capabilities.
Trinity Dev redesigned and rebuilt the Silenieki website to present their product portfolio clearly, improve user experience, and strengthen their brand image. The new website effectively showcases their canned food offerings, making it easier for clients to browse products and connect with the company.
Design, Develop, Deliver.
We brought to the table - Complete website redesign with a professional and fresh look, Custom UX/UI focused on food trade and B2B usability, Structured product catalog for easy browsing, Clear presentation of services and trade capabilities, Optimized website speed and mobile responsiveness, On-site SEO for better visibility in search engines, Integration of contact forms for B2B inquiries.
The Challenge
The previous website of Silenieki faced several limitations:
Outdated design that did not reflect the company’s professionalism
Poor navigation making it difficult for clients to find products or services
Limited visibility in Google search results
Lack of structured product presentation and B2B-focused content
Minimal lead-generation features
Silenieki needed a website that could highlight their product range, simplify client interactions, and build trust in a competitive food trade market.
Our Approach
We created a modern, appealing design using visual cues related to food quality and trade, emphasizing clarity, trust, and usability.
The new website clearly organizes canned food products by type and brand, making it easy for buyers to browse and compare offerings.
Navigation was simplified for both desktop and mobile, reducing friction for potential clients and encouraging inquiries.
We implemented contact forms, inquiry buttons, and clear call-to-action elements to make it simple for retailers and distributors to request quotes or place orders.
On-site SEO improvements, fast loading times, and mobile-first optimization help attract more organic traffic and make the website more discoverable for local and regional buyers.
“The new Silenieki website by Trinity Dev looks professional and clean, and it showcases our product range in a clear way. Our clients now find what they need faster, and inquiries have increased. The project was executed smoothly and exceeded our expectations.”
— Silenieki Team
Results
Modern, professional website reflecting Silenieki’s brand and expertise
Clear product catalog for better client understanding
Improved navigation and usability on desktop and mobile
Increased B2B inquiries through optimized contact pathways
Stronger online visibility via on-site SEO
Key Takeaways
A clean, structured website improves trust and usability for B2B clients
Clear product presentation increases client engagement and reduces confusion
Lead-generation pathways convert visitors into actionable business inquiries
On-site SEO ensures long-term visibility in search results
Design, Develop, Deliver.
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