Case Study: – Irklis.lv – Custom eCommerce Store with Smart Inventory Control System
Irklis.lv is a Latvian manufacturer and retailer of high-quality wood pellets and briquettes, offering eco-friendly heating solutions directly from the producer. The company wanted to modernize its online presence with a custom-built eCommerce store that reflected its growing brand and improved operational efficiency through smart stock management.
Trinity Dev Malta delivered a fully customized WooCommerce-based store with an integrated inventory tracking system (uzskaites sistēma) — allowing Irklis.lv to manage product quantities in real time and deliver a faster, smoother shopping experience for customers.
Design, Develop, Deliver.
We brought to the table – Custom eCommerce Platform Development, WooCommerce Setup and Optimization, Inventory Management System, Custom Design Aligned with Brand Identity, Performance & Mobile Optimization, Streamlined Checkout Experience, On-site SEO Optimization, Ongoing Technical Support.
The Challenge
Before the redesign, Irklis.lv faced several issues limiting both sales and workflow efficiency:
Outdated store structure that didn’t showcase the brand’s quality or eco-focused values.
Manual inventory management requiring frequent updates and checks.
Performance optimization is key for user satisfaction and higher sales.
A well-structured online store can become a vital growth engine for manufacturers.
The overall design and performance didn’t reflect the brand’s growing scale and ambitions.
Shenfis needed a reliable, automated eCommerce ecosystem — one that runs efficiently and supports continuous growth.
Our Approach
Our team developed a fully customized WooCommerce-based eCommerce platform tailored to Irklis.lv’s business model and operational needs.
1. Inventory Management System
We implemented a custom-built uzskaites sistēma, allowing the Irklis team to track and control stock levels in real time. This internal system automatically synchronizes product quantities, helping staff manage availability without manual updates.
2. Custom Design & UX Optimization
We designed a clean, modern interface that communicates the company’s professionalism and eco-friendly values. The layout emphasizes easy navigation, quick access to product categories, and an optimized mobile experience — ensuring smooth, fast purchases on all devices.
3. Performance & Speed Enhancements
To improve load times and overall responsiveness, we optimized code structure, caching, and image handling. This resulted in a significantly faster, more efficient store that performs well even during traffic peaks.
4. SEO & Visibility Improvements
We implemented on-site SEO best practices, structured metadata, and optimized URLs to increase visibility on search engines. These enhancements help Irklis.lv reach more potential customers searching for pellets, briquettes, and eco heating solutions.
5. Simplified Checkout Flow
We streamlined the purchasing process to minimize steps, improving conversions and user satisfaction — especially for returning customers purchasing in bulk.
“The new Irklis.lv website developed by Trinity Dev has completely improved how we manage our online sales. The design feels modern and clean, and the stock control system saves us a huge amount of time. It’s faster, easier to manage, and our customers notice the difference. We’re very happy with the collaboration and results.”
— Irklis.lv Team
Results
+28% Faster Site Performance and improved reliability during peak times. Automated Inventory Management through the new uzskaites sistēma. Reduced Manual Workload thanks to stock synchronization. Improved Checkout Conversion Rate due to simplified purchasing flow. Enhanced Mobile Experience leading to higher mobile engagement. Better SEO Visibility for core product categories and search terms.
Key Takeaways
Smart inventory systems reduce manual work and improve order accuracy.Industry-specific design strengthens brand trust and conversion rates.Optimized UX and SEO foundations boost long-term growth potential.A scalable eCommerce platform ensures operational control and flexibility.Automation and performance improvements deliver measurable efficiency gains.
Design, Develop, Deliver.
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