Case Study: SB Solar – Custom eCommerce Platform for Solar Energy Solutions
SB Solar is a leading Latvian provider of high-quality solar energy solutions, including solar panels, heat pumps, and pellet heating systems, offering eco-friendly energy independence directly to homeowners and businesses. The company wanted to launch a powerful online presence with a custom-built eCommerce and service platform that established its authority and streamlined the customer journey from browsing to installation request.
Trinity Dev Malta delivered a fully customized WooCommerce-based platform with integrated service presentation and lead generation forms — allowing SB Solar to showcase its complex product catalog and professional services effectively, generating qualified leads.
Industry
Renewable Energy / Solar Panel & Heating Systems Retail & Installation
Location
Latvia
Website
Design, Develop, Deliver.
We brought to the table - Custom eCommerce Platform Development, WooCommerce Setup for Complex Product Catalogs, Service & Lead Generation Pages, Custom Design Aligned with Brand Authority, Performance & Mobile Optimization, Streamlined Contact & Quote Request Flow, On-site SEO Optimization, Ongoing Technical Support.
The Challenge
Before our collaboration, SB Solar faced several issues limiting its online growth and customer acquisition:
An outdated online presence that didn't reflect the company's 14+ years of experience and authority in the renewable energy sector.
No centralized platform to handle both direct product sales (e.g., pellets, thermostats) and complex service inquiries (e.g., solar panel installation).
Difficulty in generating and qualifying leads for high-value installation projects directly through their website.
The need to clearly communicate a wide range of services—consultation, installation, maintenance, and e-leasing—in a structured way.
The company needed a reliable, multi-functional digital ecosystem — one that could sell products, generate service leads, and support its ambitious growth.
Our Approach
We started with a full UX audit to identify where customers were abandoning their sessions and how the checkout process could be simplified. Using heatmaps and analytics, we mapped out user flows and rebuilt the purchase process to minimize friction.
Then we created a custom website design, fully tailored to the workwear industry. The design emphasizes clarity, fast access to product categories, and a professional look aligned with current B2B and retail eCommerce trends.
To ensure accurate stock visibility, we developed a real-time warehouse integration. Now, product availability automatically updates based on live warehouse data — reducing manual work and improving buyer confidence.
Finally, we fine-tuned the site’s performance and structure for CRO (Conversion Rate Optimization) — fewer clicks to checkout, clearer call-to-actions, and an intuitive cart system.
“We’re really happy with the new UPSIS online store developed by Trinity Dev. The new design perfectly fits our industry, the website feels faster, and it’s much easier for customers to buy our products. The live stock updates from the warehouse save us a lot of time and make the store more reliable. Excellent work and great communication throughout the project!”
— UPSIS Team
Results
+50% Increase in Online Lead Generation for installation services.
Centralized Customer Journey for both product sales and service inquiries.
Reduced Customer Confusion through a clear, intuitive site structure.
Improved Checkout Conversion Rate for direct-sale products.
Enhanced Mobile Experience leading to more leads submitted from mobile devices.
Strong SEO Visibility for core technical product categories and service-related search terms.
Key Takeaways
A hybrid e-commerce/service platform is essential for businesses that sell both products and complex installations.
Building design trust and authority is critical in high-value, considered-purchase industries like renewable energy.
Clear, multiple lead capture points are vital for converting website traffic into qualified sales consultations.
A scalable platform supports business growth by seamlessly integrating different facets of the operation.
Performance and SEO for technical terms deliver measurable business growth and market leadership.
Design, Develop, Deliver.
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