Case Study: Shenfis – Scalable eCommerce Platform with Smart Integrations and 25% Sales Growth
Shenfis is a Latvian online retailer offering a wide range of consumer products. Their existing store needed modernization to meet growing business demands — automation, scalability, and efficiency.
Trinity Dev rebuilt Shenfis’s online store into a fully automated, conversion-driven eCommerce platform. The new system seamlessly connects suppliers, comparison sites, and payment and shipping providers — reducing manual work and boosting sales by 25% within the first few months after launch.
Design, Develop, Deliver.
We brought to the table - eCommerce Platform Development, Payment & Shipping Integration, Automated Product Import and Export, Custom Business Logic & Pricing Rules, Integration with Leasing Companies, On-site SEO Optimization, Custom Design Aligned with Brand, Ongoing Performance Monitoring
The Challenge
Before working with Trinity Dev, Shenfis faced several limitations common to fast-growing online stores:
Manual product updates from suppliers took hours each week and risked outdated prices or stock levels.
No automated export to product comparison websites — limiting visibility and traffic.
Payment and shipping systems weren’t fully integrated, creating friction during checkout.
Complex pricing logic couldn’t be implemented with standard tools.
The overall design and performance didn’t reflect the brand’s growing scale and ambitions.
Shenfis needed a reliable, automated eCommerce ecosystem — one that runs efficiently and supports continuous growth.
Our Approach
Our team developed a custom eCommerce platform based on modern technologies and integrated it with all key systems used by the Shenfis team.
1. Payment and Shipping Integration
We connected leading payment gateways and shipping providers, giving customers multiple options at checkout and improving transaction reliability.
2. Product Automation
To eliminate manual updates, we implemented continuous product import from the main suppliers’ databases — ensuring all product details, stock levels, and prices remain up to date.
We also developed automated product export to multiple comparison sites (e.g., Salidzini.lv, KurPirkt.lv), increasing Shenfis’s online reach and organic traffic.
3. Custom Business Logic
Each category in the store now has individual markup rules, allowing flexible and automated pricing strategies — improving profit margins without manual intervention.
4. Leasing Integration
For higher-value products, we integrated multiple leasing companies, giving customers flexible financing options directly within checkout.
5. SEO & UX Optimization
We implemented on-site SEO improvements, structured product data, and a custom, conversion-focused design — ensuring better visibility on search engines and a smoother shopping experience.
"The new eCommerce system developed by Trinity Dev completely changed how we manage our online business. Everything runs automatically — products, pricing, suppliers, and comparison sites. The design looks modern, and customers find it easier to buy from us. Since launch, our sales have grown by 25%. We’re very happy with the result."
— Shenfis Team
Results
+25% Increase in Total Sales after launch
Full Automation of product import/export workflows
Improved Checkout Flow with integrated payment & shipping methods
Higher Profit Margins from category-based markup logic
Increased Visibility on product comparison platforms
Faster Page Load Times and improved user retention
Key Takeaways
Smart eCommerce automation saves hundreds of hours in manual work.
Supplier synchronization ensures accurate pricing and product availability.
Comparison site integration drives more qualified traffic and improves competitiveness.
Custom pricing logic helps maintain flexibility and profitability in a dynamic market.
Strong UX and SEO foundation ensures long-term visibility and customer trust.
Design, Develop, Deliver.
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