Case Study: UPSIS – Boosting Online Sales with Custom Design, CRO Optimization, and Warehouse Integration
UPSIS is a Latvian eCommerce store specializing in high-quality uninterruptible power supply's for professionals and industrial clients. Their old online store faced significant UX and conversion challenges — customers needed too many steps to complete a purchase, and the overall buying experience felt outdated.
Trinity Dev rebuilt UPSIS’s store from the ground up with a modern, industry-focused design, conversion-optimized layout, and real-time warehouse integration. The result? A faster, more intuitive shopping experience that directly increased sales and customer satisfaction.
Design, Develop, Deliver.
We brought to the table - Research + UX/UI Redesign + WooCommerce Development, Custom Design Based on Industry Trends, Warehouse Integration for Live Stock Updates, Conversion Rate Optimization (CRO), Performance Optimization
The Challenge
Before the redesign, UPSIS struggled with several key issues that limited conversions and operational efficiency:
Complicated purchasing flow requiring too many clicks to buy a product.
Outdated design that didn’t reflect the brand’s quality or industry relevance.
No direct connection between the warehouse system and the online store — product availability often needed manual updates.
Low mobile usability, leading to high drop-off rates on smaller devices.UPSIS wanted a store that not only looked modern but sold better.
Our Approach
We started with a full UX audit to identify where customers were abandoning their sessions and how the checkout process could be simplified. Using heatmaps and analytics, we mapped out user flows and rebuilt the purchase process to minimize friction.
Then we created a custom website design, fully tailored to the workwear industry. The design emphasizes clarity, fast access to product categories, and a professional look aligned with current B2B and retail eCommerce trends.
To ensure accurate stock visibility, we developed a real-time warehouse integration. Now, product availability automatically updates based on live warehouse data — reducing manual work and improving buyer confidence.
Finally, we fine-tuned the site’s performance and structure for CRO (Conversion Rate Optimization) — fewer clicks to checkout, clearer call-to-actions, and an intuitive cart system.
“We’re really happy with the new UPSIS online store developed by Trinity Dev. The new design perfectly fits our industry, the website feels faster, and it’s much easier for customers to buy our products. The live stock updates from the warehouse save us a lot of time and make the store more reliable. Excellent work and great communication throughout the project!”
— UPSIS Team
Results
+37% Conversion Rate Increase after launch
+62% Faster Checkout Flow (reduced steps to purchase)
Real-time Stock Accuracy through warehouse integration
Improved Mobile UX resulting in more mobile sales
100% Custom Design tailored to the brand and target audience
Key Takeaways
A custom UX/UI redesign can dramatically improve conversions — even without changing ad spend.
Real-time stock integrations enhance trust and reduce customer frustration.
Industry-specific design builds credibility and helps brands stand out from generic templates.
Continuous CRO improvements ensure long-term eCommerce growth.
Design, Develop, Deliver.
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